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Central Florida
The Central Florida WAGES Coalition launched a five-county pregnancy prevention media campaign designated as “Campaign For Our Children of Central Florida”. The campaign includes television, radio, billboard and theater advertising, as well as educational curriculum and community involvement program. The campaign targeted 9-14 year old youth and their care-givers in Orange, Osceola, Seminole, lake and Sumter counties. The mission of the campaign is to prevent unwanted adolescent pregnancies through public awareness of the emotional, financial and social costs o adolescent pregnancy; educational programs promoting abstinence; and advocacy of prevention.
The campaign was executed in the most, targeted, cost-effective, far-reaching and results-oriented way.
- 80% of the youth surveyed overall recognize the CFOC name
- 85% of the youth surveyed overall recognize two or more CFOC advertisements
- 40% of the youth surveyed say they are encouraged to talk to an adult about abstinence this year
- 40% of the youth surveyed say they gave changed or reinforced perception/attitude regarding abstinence
- Strong community partnerships with news media are developed and anticipated to grow stronger with the continuation of the program
- There is continuing involvement and reinforced relationships with school boards, city and county governments, health departments and task forces