Marriage Works USA
Since 1987, Campaign For Our Children (CFOC) has created compelling programs to lower teen pregnancy rates throughout the United States. Through comprehensive abstinence-plus education, school lesson plans and powerful advertising, CFOC has helped change attitudes among children - with measurable results.
Now CFOC is targeting the attitudes of teens aged 15 to 19 with a bold new program, aimed at promoting one of the world’s most cherished institutions: marriage.
The campaign’s core message is a practical, added-value approach that can be summed up in just two words: Marriage Works.
This is a natural progression in the work of CFOC. Teenage childbearing is associated with many unfavorable consequences for teen mothers, their families and children. Research suggests that children do best when two parents who have a healthy marriage raise them. Assisting teenagers to reach adulthood before childbearing would help more children grow up in families with healthy marriages – and improve the well being of their children.
Using available research - and there’s plenty of it - we explain the benefits of marriage in fact-based, no-nonsense ways that teens and adults can understand and respond to. And as the facts demonstrate, the benefits of marriage are compelling and far-reaching.
With focused, persuasive television and radio commercials, billboards, bus shelter ads and a web presence, Marriage Works drives home the practical benefits of matrimony.
To view the Marriage Works materials (and learn how you can use them) click the Media button. To explore the research supporting the campaign’s premise, click the Research button. Other pro-marriage programs can be found in our Resources section. For News coverage of the campaign, check out our News section.
As powerful as the campaign’s message is, its success hinges on its being seen by as many teens as possible - as often as possible. To learn how you can help, please click the Support button.
